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Things to Should Avoid When Marketing at a Trade Show

Joseph Coupal - Friday, August 03, 2018
The Exhibit Source portable promotional kiosks in Newton, MA

Trade show exhibits are an effective marketing platform that can help you earn more leads. However, when your company is not fully committed, exhibit marketing can not only set back your budget, it can have negative results on your business. Below are some things to avoid doing when exhibiting at a trade show:

  • Forget A Prospect's Name - Address prospects using their name. Always ask and remember as you explain your products and services. Besides, these potential customers can be your next huge clients so make sure to address them by name.
  • Sales Talk Visitors - Instead of doing all the talking, let the prospect do talk. Ask them what their business requirements are and then sit back and listen. Inject a few points that can let them know your product or service would be a convenient solution to a business problem or need. It pays when you listen because you can get a real idea of real situations which can help improve business.
  • Scan Badges - Be sure booth employees are scanning visitor's badges, but even more they need to get email and other contact information.
  • Neglect Visitors - Never ignore a trade show booth visitor. You can easily loss customers if you employees are not fully committed.

Trade show marketing is a great investment when done right. Spending marketing money should increase customers and ultimately revenue. Contact The Exhibit Source for quality trade show displays.

Unique and Creative Trade Show Displays Can Boost Leads and Sales

Joseph Coupal - Friday, July 27, 2018
The Exhibit Source - portable marketing kiosks

Participating in a trade show in Boston, MA requires creative planning to fully take advantage of all these events have to offer. However, when they are not properly implemented, they can be a waste of time and money. Trade shows are your chance to boost lead generation and sales. This means that the trade show booth must be well designed to fully use it to it's potential and to compliment your marketing plan.

A trade show display when well designed can garner great leads, which, when handled properly can be cultivated into sales. Booth ROI is a given when the display is creatively well designed. In order to ensure your ROI, a concrete marketing plan needs to be put in-place along with promotional items and eye-catching graphics in order to lure more people to your booth.

A trade show display booth needs to be striking. Make sure it sends out a clear and compelling message to your target market in order to get their attention. You need to create a buzz and ensure your trade show exhibit is captivating while it conveys details about the goods and services you are conveying. Unique trade show displays can draw traffic and earn more prospects.

For the best ROI, have a plan to manage your leads and prospects even when the trade show is over. Contact The Exhibit Source for more information on effective trade show displays and strategic promotional activity.

Trade Show Rentals are Affordable Marketing Solutions

Joseph Coupal - Friday, July 20, 2018
The Exhibit Source - Corporate interiors in Boston, MA

New trade show exhibits can be an expensive but worthwhile investment. But there is another alternative for businesses that want to reap the benefits of trade show marketing. Trade show exhibit rentals are a less expensive option that provides the same functionality, creativity, and quality displays.

Trade show rentals are cost-effective and allow exhibitors to change the size and style of their display for each trade show in which they participate. Exhibitors can further customize these displays to match their branding. These displays are fully equipped with necessary accessories to maximize marketing potential and make installation easier at the same time. Because this option is easily affordable, businesses can use more of their marketing budget on staffing and lead follow-up.

Trade show exhibit rentals in Boston, MA also enable exhibitors to first test the effectiveness of a certain design prior to deciding to purchase. Contact The Exhibit Source to learn more about trade show rentals.

Flexible Trade Show Exhibits For Maximum Utilization

Joseph Coupal - Friday, July 13, 2018
The Exhibit Source portable trade show booth, Newton, MA, Island exhibit

Trade show exhibit booths should be designed with flexibility so that businesses can get maximum use and versatility out of them. Display booths are an investment so they should be able to be used more than once. Trade show exhibit displays in Boston, MA should be customized but flexible booths so exhibitors can make use of them in all types of exhibit marketing events.

Trade show exhibit displays allow you to custom design not only the graphics but the structure, which can be flexible enough to be modified when the situation calls for it. The allotted space varies on each trade show floor so it's important that the set-up can be adjusted to fit any space allocated. Not only that, the booth should also be convenient to transport and set-up for less hassle during installation and transit.

A strategically designed graphic and structural exhibitmakes an impression. They can also easily convey your brand, products and services. Trade show displays are durable and high-quality any you can make use of them in the company foyer when they are not on display at a show. Contact The Exhibit Source for customized and high quality trade show display setup.

Customized Corporate Interiors can Inspire Your Employees to Work Hard for the Company

Joseph Coupal - Friday, July 06, 2018
The Exhibit Source - Corporate interiors in Boston, MA

Providing a conducive workplace for your employees can motivate them to become more productive everyday at work. It could also inspire them with creative ideas that can help boost your company's performance. Elegant and well-organized corporate interiors can provide that inspiring atmosphere that can help stir up your employee's passion for their work.

Corporate interior design can bring out new concepts and innovations from your workforce with the refreshing environment it provides for them. It can also keep them active and focused to their daily tasks. Cutting-edge corporate interiors in Newton, MA can turn boring and passive offices into a more dynamic workstations. Premium materials are used to to make visual displays, bulletin boards and information corners that can absolutely impress both of your employees and customers.

Furthermore, customized corporate interiors can also transform reception areas, conference rooms and training centers into a more lively and professional-looking space. And since it is customized, you can use pictures of your staff along with your company activities with pep talk quotes which can constantly remind them that they are valued members of your company. Contact The Exhibit Source to find out more about corporate interiors.

Display Walls For Maximum Marketing Exposure

Joseph Coupal - Friday, June 29, 2018
The Exhibit Source - Display Wall

The main objective of a trade show fair is to make people aware that a certain business exists and attract potential clients in a targeted market. A stunning visual display that can surely turn the heads of the people passing near the trade show floor is a great way to lure them to check on your trade show booth set-up. A display wall is your ultimate marketing tool when you want your exhibit to standout in the trade show fair.

If you want maximum exposure in high definition, a display wall can ace your game plan. The graphics are elegantly printed and absolutely eye-catching. Both sides of the frame can be utilized with two different graphics so your visual advertisement can be viewed in two directions. Moreover, it's aluminum framework is hidden and totally covered by your graphic design for best view display and less eye sore.

Moreover, display walls in Boston, MA are simple and portable. They are conveniently easy to transport and set-up. The installation would only take you less than 15 minutes to complete with no special tools required. To find out more about display walls, contact The Exhibit Source.

Fabric Backlit Pop-Up Display are Portable and Economical Trade Show Display

Joseph Coupal - Friday, June 22, 2018
The Exhibit Source - Fabric back lit pop-up displays

Trade shows can be expensive. It is important to plan out your marketing strategy in order to generate the maximum amount of prospects to visit your booth. Creating a trade show display that is attractive and captivating is the only way to achieve your trade show goal. Fabric back lit pop-up displays are one of the best display options that business can choose for all types of event marketing events.

Fabric pop-up display uses a lighting system for a uniform glow that evenly illuminates the graphics. This display is economical. It uses wrinkle resistant fabric, attachable frame, and standard bulbs for the lighting effect. Setting up this style display on your own won't even make you sweat. It takes only a few minutes to assemble, including the light fixtures and is equally easy to take down.

In addition, these pop-up trade show displays are lightweight and portable for easy storage and convenience. This type of trade show display means ROI is much easier to achieve. Contact The Exhibit Source to find out more information on fabric displays.

Trade Show Exhibits can Add a Boost to a Marketing Campaign

Joseph Coupal - Friday, June 15, 2018
The Exhibit Source - Trade Show Exhibit

If you have decided to include trade show marketing to your business plan, you need to maximize this opportunity to showcase your brand, goods, and services to the market. Trade shows enable you to show your products to a condensed market, allow you to better view the competition in industry, and to get updated on market trends. If you have achieved all these goals at the end of the expo, you have invested wisely.

Make the most of your trade show exhibit. Book far enough in advance that you get a desired spot where your display will be easily noticed by prospects and where traffic is high. Creative and unique trade show displays are recommended in order to grab the attention of potential customers. You can use interactive displays and giveaways to attract prospects to your booth. Employing high tech displays is also effective in making a buzz around your exhibit. You can also send announcements prior to the trade show to invite more people to check out your display.

Trade shows are a great opportunity to increase brand awareness. It also gives you the opportunity to build relationships with current customers and invite more prospects to explore your products. Invest in high quality custom-made displays to make most of this opportunity. Contact The Exhibit Source for top quality creative trade show displays.

Portable Island Trade Show Booths will Maximize a Marketing Campaign

Joseph Coupal - Friday, June 08, 2018
The Exhibit Source - Island trade show exhibit designs

There are many instances in which smaller trade show displays are more beneficial due to space limitation at the event. However, when businesses opt to fully take advantage of their space, however limited or expansive, island trade show exhibit designs can be created to take advantage and entirely maximize the allotted space to fully take advantage of a marketing campaign.

Portable island trade show exhibit displays are the most preferred choice for maximizing space because of their 360-degree view. Prospects and existing customers can view and access island booths from all directions. This trade show booth design gives businesses an edge over their competition. And, their customized design showcases your brand with striking visual images that can certainly attract prospects from all over the trade show floor.

Personalized graphic and structural exhibit designs combine high quality digital printing and ambient lighting to create a stunning look. With limitless possibilities in design, your booth can be styled as precisely as your branding. Contact The Exhibit Source for more information.

What Type of Trade Show Exhibit Should Your Company Choose?

Joseph Coupal - Friday, June 01, 2018
The Exhibit Source - Trade Show Exhibit Rentals in Boston, MA

If your business is heading to its first trade show, don’t be intimidated by your first exhibit buying experience. What are your marketing objectives? Thinking about this will allow you to let your strategy dictate your exhibit marketing needs. Depending on your goals and considering the potential frequency of participating in exhibit marketing, you then need to consider if you want to purchase a custom exhibit, or rent an exhibit. Renting can be less expensive and more accommodating. Rental exhibits can also be custom designed. Most importantly, the earlier you start to plan the better.

When thinking about your first exhibit, a lot of questions will come up. There are different types of exhibits to meet different needs. How you plan to use the exhibit? Your image, brand, message, staffing, and budget will all dictate the type of trade show exhibit you can buy or rent.

The Exhibit Source can custom design your trade show display for purchase or you can rent, which is an alternative to the high cost of owning and storing. Exhibit systems includes portable, modular, and hybrid exhibits, which are evolving towards custom-crafted exhibits, and custom-crafted exhibits are evolving towards exhibit systems. Both options have distinct advantages. We can help you make the decision as to which style exhibit to purchase or rent.

For more information on types and styles of trade show exhibits, contact The Exhibit Source in Newton.


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